273% increase in reach: reinventing the Dunlop brand on social media
Dunlop Tires is a company with more than 120 years of history, present in more than 100 countries, and considered one of the world’s foremost tire manufacturers. Its founder, John Boyd Dunlop, was responsible for the invention of the tire, the first model with an air chamber, as we know it. Today, the brand has more than 1,500 employees in Brazil and is the only one to use jointless band technology in its tires.
273% increase in reach
261% increase in impressions
145% increase in average view count