CRM & Marketing Automation
The evolution of your relationship with your customer base
Identify behavioral patterns and create personalized experiences with technology and automation.
Contact Us
About
At CRM and Marketing Automation we boost your loyalty-building and customer retention strategy through technology, data analysis and relevant content.
At GhFly, data is not just numbers, our specialists analyze all points of interaction with the customer, in order to predict behavior and anticipate customer needs.
We then create content and relevant offers for the most appropriate moments in the journey, automatically delivered through channels such as e-mail, SMS and push notifications.
This degree of personalization allows us to create greater-impact experiences, leading to loyalty and retention of the customer base.
Learn more below about the services we offer, our methodology and successful cases.
What we offer
A delivery that goes far beyond a relationship:
We offer a complete service, from beginning to end, integrating data, strategy and experience.
CRM DATA
A core department specialized in finding behavioral patterns and business opportunities through customer and prospect data analysis:
Data Mapping
Mapeamento de pontos de captura de dados e oportunidade de enriquecimento com informações para segmentação.
Data Management
Management, cleaning and qualification of lead and customer bases.
Clustering
Identification of customer groups with similar traits and behaviors, for personalized communications and offers.
Data Visualization
Creation of automated dashboards, in order to speed up decision-making.
Learning Schedule
Understanding and implementing optimization insights at strategic conversion points.
CRM Strategy
A core department specialized in creating innovative relationship strategies, focusing on your business goals:
Lead Capturing
Lead capturing through forms and pop-ups in a landing page.
Lead Nurturing
Creation of communication guidelines based on the stage of the buying journey and lead score calculations.
E-mail Campaigns, SMS & Push Notifications
Relationship and publishing according to the promotional schedule and opportunities identified within the customer’s bases.
Automation Guidelines
Automation of communications guidelines based on specific client triggers such as: purchase confirmation, content downloads and abandoned carts.
CRM Experience
A core department specialized in creating rich content, graphic pieces, coding landing pages and e-mail marketing.
HTML & CSS Development
Landing page creation and development, and responsive e-mail marketing.
UX/UI Design
Visual production of landing page style guides, as well as e-mail marketing design and other channels which allow for the use of personalized images.
Copywriting & UX Writting
Text-based content for landing pages and E-mail Marketing, SMS and Push Notifications with persuasion techniques.
Content Marketing
Production of content such as newsletters, e-books, infographics, podcasts, webinars, among others.
Customized Service Format
Our work is customized according to your needs:
Strategy and Execution
We design and execute all CRM activities such as base segmentation, mass text scheduling, development of automation guidelines, definition of campaign schedules, design and creation of e-mail marketing, landing page development, dashboard creation and platform set-up and integration.
Experience
We create the necessary materials for your CRM strategy such as ebooks, infographics, e-mail marketing, landing pages, hotsites, SMS and Push. We also support loyalty programs, gamification and subscription boxes.
Consulting
We orient our clients towards the best market practices in CRM, platform assessment, automation, IP warm-up development, data, persona clusters and campaign optimization.
Testimonial
What our clients are saying
We developed a learning schedule consisting in several tests and a rich data analysis and, as a result, we managed to understand how to deliver the content that the lead needs, when they need it, in the way that they want it, and even through the communication channel that they prefer. Certainly, with the incessant evolution of the internet in people’s lives and the constant transformation in customers’ buying behaviors, the partnership between Super Nosso Group and GhFly will certainly face endless challenges, but we will always be willing to adapt and ensure our customers’ satisfaction.
We hired GhFly with the goal of leveraging the usability of our application. Since we are a completely digital startup, we needed a high-performance company which was also aligned with our core values. GhFly surprised us with the results achieved during the pandemic, and we are confident that we will continue our expansion and engagement.
Customer Centric
Customized strategies, according to your business type and goal:
We design guidelines focused on re-buying, cross-sell and up-sell. We work with retail dates and promotional schedules. We use RFM (Recency Frequency and Monetary Value) segmentation. We create audiences based on buying behavior, which are then used in multichannel campaigns.
We create responsive Landing Pages for capturing leads, with SEO and SEM-optimized content. We develop nurturing flows and segment clients/prospects with a lead score methodology. We integrate the conversion funnel, from capture and nurturing until CRM sales handling. We also develop Inbound Marketing strategies with content creation, according to each industry’s lead profile.
Platforms
The best technology for your strategy
An agnostic team, certified in the main CRM and Marketing Automation tools and platforms in the market.
Contact Us
Boost your digital growth with GhFly
To achieve all your business goals and grow digitally with speed, you need the best in creativity, performance and technology.
Contact Us