Colcci is a Brazilian fashion brand, more specifically from the city of Brusque, in Santa Catarina, created by Lila Colzani in 1986 and, since then, manufacturing high-quality products.
Colcci is strongly influenced by streetwear aimed at young people, and is known for its sportswear, jeans, accessories and footwear.
3 million additional people reached
142% increase in online store transaction volume
90% increase in e-commerce revenue
GhFly aimed to strengthen e-commerce sales strategies through paid ads, remarketing, and campaigns focused on increasing the average ticket and sales volume.
Another goal was to create a CRM front to leverage sales through email marketing, as well as work and increase the brand’s customer base.
Last was the increase in organic traffic for e-commerce.
In the second half of 2017, Colcci turned to GhFly with the aim of strengthening its online presence and boosting sales. Despite having a consolidated brand, Grupo AMC Têxtil, the largest manager of fashion brands in Latin America, realized that it needed to use digital strategies more aggressively to increase sales volume.
The agency’s initial focus was to solidify Colcci’s digital presence, ensuring profitability in the company’s online operation. For this, GhFly used digital strategies with the application of a performance mindset to building and strengthening the brand, a concept that is already widely called brandformance. The agency used, in Google Ads campaigns, text ads focused on branding, remarketing strategies focused on promotions and new Colcci collections, in addition to video campaigns on Youtube.
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In Social Ads campaigns, GhFly used direct response ads in sales. Through the strategic layout of the pieces, we seek to direct the user’s eyes towards the call to action, aiming at increasing conversion rates. For Colcci’s video campaigns, we use the carousel format to increase user engagement and generate a multi-touch viewing experience.
Through campaigns on the Google search network, dynamic ads and remarketing, combined with Social Ads strategies and interactive graphic formats, GhFly was able to help Colcci strengthen its digital presence and virtually double the revenue of the brand’s online channels combining branding strategies with performance.
Result? More than 3 million people were impacted, increasing the conversion rate of digital channels by 110% and increasing sales of the company’s online operation by 142%.
Choosing GhFly was essential for this new phase of Colcci’s e-commerce. We strongly believe in the power that online media have not only to bring people to e-commerce and convert them into sales, but also to position our brand in the consumer’s mind and generate positive experiences on the internet. The partnership was fundamental for achieving a closer relationship between our direct channels and for expanding the points of contact with consumers. GhFly is, without a shadow of a doubt, our ally in this mission!
Rubiana Schütz
Gerente de E-commerce | ColcciTaking over Colcci’s account was very significant for us, as in addition to operating the campaigns of a reference brand in the fashion segment in Brazil, we faced the challenge of aligning branding and performance strategies to achieve the company’s goals, confirming the importance of digital strategies for a brand that, until then, had most of its marketing strategies focused on offline channels.
Sérgio Hneda
Head of Digital Strategies LATAM | GhFly
