Colcci’s Brandformance strategy
Colcci is a Brazilian fashion brand, more specifically from the city of Brusque, in Santa Catarina, created by Lila Colzani in 1986 and, since then, manufacturing high-quality products.
Colcci is strongly influenced by streetwear aimed at young people, and is known for its sportswear, jeans, accessories and footwear.
3 million additional people reached
142% increase in online store transaction volume
90% increase in e-commerce revenue