Content & Creative
The power of creativity to support your brand
Communication strategies based on creative ideas, generating results and changing the course of business.
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About
At Content and Creative we place at your disposal a full-fledged creative department, focused on connecting your brand to your audience and achieving your business goals.
The way in which brands communicate and sell their products and services changes day by day.
Consumer behavior and their buying journeys are becoming less and less linear, and each brand contact point is a new opportunity to cause a creative impact, narrow relationships and sell.
In this context, Creative needs to have a clear business vision in order to create relevant and unique campaigns and ads, working in tandem with other fields, maximizing each communication effort.
At GhFly, Future Creation is present.
See below the services we offer, our methodology and success stories.
What we offer
A creative proposition, designed to please and achieve maximum performance
GhFly’s creation department was planned and structured to meet all sorts of communication demands, from the simplest to the most complex, with specialists from all creative disciplines and teams which adapt according to each project.
Creative Performance
Assigned to Multidisciplinary Squads, the Creative Performance team develops advertisements following the best creative practices for digital media:
Online Media Ad Sets
Creation and deployment for all campaign formats.
Scaled automation and personalization
Cutting-edge technology in machine learning-assisted piece creation.
Social Media Layouts
Creations for posts, including special and interactive formats.
Mobile Creative First
Development of pieces for mobile devices.
Creative Data Driven
Use of data, A/B tests, towards insights and campaign development.
Creative Hub
A team of professionals with broad experience creating for major brands in Brazil and abroad, serving as a reference in successful cases and great ideas:
Creative Planning
Planning tasks where creative strategies make a difference.
Concepts and Key Visuals
Campaign concepts and Visual Identities.
Creative Projects and Activations
Creation projects suited to any type of briefing and budget.
Motion and Film Lab
Films, animations, 3D and post-production.
Big Ideas
Conceptualizing ideas to change the reality of a brand.
Social Media
Professionals who master the social media paradigm and all action fronts, in order to deliver strategies, content, insights and great results:
Planning and strategies for social media
Social Media Plans tailored to each brand goal.
Social Content
Topics, copy editing and projects for creative and relevant content.
Social Intelligence
Data Analytics, Reports, Insights, Social Listening and Competitive Analysis.
Relationships
Monitoring and SAC 2.0
Influence Marketing
Actions with influencers and live marketing
Consulting
FAQs, Social Insights, topic and content direction.
